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SMS: The Power of On-Demand Marketing
When Seth Godin introduced the concept of permission marketing in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at...
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4 Paths to Minimize Showrooming and Maximize Sales
Retailers spend most of their budget and energy on the in-store experience. It only makes sense: upwards of 95% of revenue is generated inside the bricks and mortar. However, retailers should also...
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Which is Better — Push or SMS?
Which is better – push or SMS? As with all marketing, what matters most is what our customers think. Research reveals that customers aren’t choosing one medium over another; they’re multi-screen and...
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7 Steps to an Omni-Channel Marketing Strategy
On a smartphone, all channels co-exist in the palm of your customers’ hands. They are in control of how, when, and whether to interact with you. Marketers often overestimate customer commitment and...
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